Thomas T. Lenk, President and CEO of The Garcia Corporation in the United States. Tom Lenk used his marketing genius through various channels including the use of Multiple Page Fold Out Advertising, Garcia Fishing Annuals, Superior Customer Service and Trade Show Dominance to become the leading fishing tackle company of its time. As an employee for Charles Garcia and Company in the early 1940's, he recognized how the Mitchell spinning reel would revolutionize the fishing tackle industry and market for the individual sports participant. DDS