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Vintage Mitchell

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Mitchell 320 – 1965-1983 = 2,590,452 Units
Mitchell 321 – 1966-1981 = 139,982 Units

In the early sixties Mitchell started facing strong competition from Japanese made reels so Impecco France, the exclusive exporter for Mitchell, started petitioning Mitchell to make their own "economy" line of reels. Our friend and Mitchell Mate JP Gumprich led the charge for this reel. Mitchell did not want to lower their standards but decided to "throw out a piece of meat" and see if there was a market. In 1964 Mitchell designed and manufactured what they called the PAGE but without their name on it. These were test marketed through chain stores in France, Belgium and Holland, and soon found out JP was right.


First shown below with serial number 0103559 is a "Page" in the matching serial number box with the original owner's manual. The next "Page" shown SN 0148226 was not found with the original box but note the differences on the spools. Early version cover plates did not have "France" molded on the inner-side.

   
In the mid-sixties Mitchell started marketing this new line of reels for "youngsters and beginners" and soon changed the reel's model name to the  Mitchell 320/321. This reel did so well it soon went to worldwide distribution. Various vendor stickers can be found with the most common being the Garcia Mitchell 320. Others include Albatros, Arca and Milbro. Fine examples of a Garcia and Albatros Mitchell 320s are shown on the last page.

 

We've also included ads and dated schematics for your convenience!

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320 SN 0402160
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320 SN 1472641
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