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PostPosted: Sat Apr 14, 2018 11:30 pm • #  
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Hey Mates,

First it should be mentioned that back in 2009, Tim Barton had posted an excellent history of Narmco on the MRM Forum:
NARMCO timeline

I thought it might be useful to post some content that would help in: dating Narmco Conolon rods; noting any changes possibly relevant to Garcia-distributed Conolon rods; and presenting possibly interesting Narmco history.

I’ll start with some press. A very early mention of Conolon in the San Bernardino Sun, June 6, 1946.

Next, an article on the newly developed Missilite in the San Bernardino Sun, July 27, 1957. Missilite was used for water skis, archery bows, and fishing rods. I include an ad excerpt from Field & Stream, April, 1958 on Missilite rods. Missilite involved a new manufacturing process with fiberglass of a different weave and resins. I have not been able to find that “Missilite” was trademarked.

John
Attachment:
460606 San_Bernardino_Sun p19 Conolon s.png

Attachment:
570727 San_Bernardino_Sun p22 missilite s.png

Attachment:
5804 F&S NARMCO Missilite 006 e.png


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PostPosted: Sat Apr 14, 2018 11:36 pm • #  
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Now, trademark documents. What I find most useful is the date of first use in commerce which required sale or transport to be documented to USPTO (advertising does not count towards this). Below is a list of marks with dates of first use in commerce.

Conolon: March, 1947
Live Fiber: February, 1948
Garcia Conolon Live Fiber: August, 1973
Attachment:
Conolon trademark US0537090 s.jpg

Attachment:
Live Fiber trademark US0517012 s.jpg

Attachment:
Garcia_Conolon_live_fiber mark US1061772 s.jpg


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PostPosted: Sat Apr 14, 2018 11:42 pm • #  
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Then, addresses. Conolon had 2 Costa Mesa, CA addresses. The first being 600 Victoria Street and the second being 636 West 17th Street.

I read one blog that said the move to Victoria St occurred in 1951. I have seen a 1951 ad with that address (many ad’s did not include the street and number). I show a Sports Afield ad from April, 1952 with Victoria St. I also show an August, 1956 trade magazine ad with that address (I apologize for the sexist part – I hope no one takes offense).

In regard to when the move to West 17th St occurred, I’ve read some different accounts. I think 1957/58 is likely. Does anyone have documentation?
Attachment:
5204 SA NARMCO Conolon 088 s.png

Attachment:
5204 SA NARMCO Conolon 088 e.png

Attachment:
5608 Narmco Tackle_Show s.jpg


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PostPosted: Sun Apr 15, 2018 6:10 pm • #  
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Hi John,
Very nice Conolon Historical Info. Thanks for sharing.
Best regards, Dennis2149


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PostPosted: Mon Apr 16, 2018 11:15 am • #  
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Hey Dennis2149,

Thank you for your comment.


Hey Mates,

I found another registered trademark:

Conolock: “First use June 1957 on fishing rods.”

Conolock is a type of finish. At one point, Conolon used it in the naming of its colors, e.g. "Conolock Blue".

Oddly, I could not find/download a Conolock trademark registration document from USPTO using the same procedures as I had for the other Conolon marks posted above. Even when I learned the registration number, USPTO still did not have any info/document available. I turned to the Internet Archive that has U.S. Patent Office Official Gazettes online. (Still nothing as to whether Missilite was registered as a trademark.)

John
Attachment:
Conolock trademark US0681427.png


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PostPosted: Wed Apr 18, 2018 11:22 am • #  
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Hey Mates,

I found 2 more Narmco registered trademarks:

Teeny Tiny: “For fishing rods. First use June 27, 1956”
Missilite: "First use in June, 1957 on fishing rods."

Teeny Tiny was a name applied to Conolon's shortest flyrod and shortest spinning rod. Missilite has been mentioned above in the thread.

I could find neither of these marks at USPTO or the Internet Archive. However, the Hathi Trust had the corresponding U.S. Patent Office Official Gazettes online.

John
Attachment:
Teeny_Tiny trademark US0649637.jpg

Attachment:
Missilite trademark US0672449.jpg


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PostPosted: Wed Apr 18, 2018 4:41 pm • #  
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Hi John,
Your researching skills are impressive. Thanks for sharing.
Kind regards, Dennis2149


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PostPosted: Sat Apr 21, 2018 9:34 pm • #  
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Hey Dennis2149,

Thank you for your compliment.

I can only say the intriguing questions at the MRM Forum during my first year of participation have led me to seek new/improved ways of finding documentation. And, I hope that has been beneficial to many Mates.

John


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PostPosted: Fri Jul 13, 2018 8:57 pm • #  
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Hey Mates,

Thanks to what Tim Barton wrote in his NARMCO timeline, we know that:
Quote:

1946
Incorporated as "NARMCO, Inc." in 1946, development of the tubular fiberglass fishing rod concluded at Corona del Mar, California in 1946. Pilot production of the tubular fiberglass fishing rod began at Corona del Mar, California in 1946.

1947
NARMCO began full production of the tubular fiberglass fishing rod at Costa Mesa, California in February 1947…

At the top of this thread, I show in the San Bernardino Sun, June 6, 1946 the mention of a plastic fishing rod made of conolon.

I have since learned (through subscription to a newspaper archive service) that in June/July, 1946 Conolon conducted promotion of their new rod in newspapers across the country. The identical promotional piece appeared in one city in each of the following states: AR, FL, IA, IL, IN, KY, LA, MO, OH, NC, OR, PA, SC, & WI!

What’s also interesting is that the promotional piece does not look like an ad. It looks like news!

Below is the copy from The Daily Times, Salisbury, MD.

John
Attachment:
4606 14 The_Daily_Times Salisbury_MD.jpg


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PostPosted: Fri Jul 20, 2018 7:02 pm • #  
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Hey Mates,

Correction:
the 1946 newspaper pieces I show above in the thread are indeed news (provided by news services), not advertising as I had thought.

The small report was provided by UP = United Press (which would become UPI). Below is the same story in the Nevada State Journal, Reno, NV, Jun-7-1946.
Attachment:
4606 08 Nevada_State_Journal Reno,NV.jpg

The photo piece in the thread above was provided by NEA = Newspaper Enterprise Association. I saw a report that in 1934 they served nearly 700 papers; by 1946, I don't know, but they lasted into the 1970s. In the right, lower corner of the photo, NEA inside a circle is visible.

So, Conolon got a lot of free mention across the country in 1946.


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Last edited by J Fishkat on Fri Jul 20, 2018 7:15 pm, edited 1 time in total.

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PostPosted: Fri Jul 20, 2018 7:14 pm • #  
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And now, a couple newspaper ad's from 1947:
Attachment:
4705 21 The_Salt_Lake_Tribune.jpg

Attachment:
4709 07 The_Delta_Democrat_Times Greenville_MS.jpg


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