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PostPosted: Wed Sep 22, 2010 8:46 am • #  
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Hello Mitchell History Fans,

Trying to piece together exactly what happened with Mitchell after Garcia USA went bankrupt in 1978 has been an ongoing challenge. Some believe Browning bought/owned Mitchell which is not true, they were only the sole distributor in the United States for Mitchell, the same position as Garcia for several decades. The confusion may come from the fact that Garcia did own the controlling stock in Mitchell from 1974 to 1977 when they sold it back to Carpano & Pons, the original owner prior to their bankruptcy.

Others believe that Mitchell Sports was formed after Browning's involvement, circa 1984 that's again not true. From this, we gathered there were Browning "version" reels and then Mitchell Sport versions later on. I have just documented that Browning sold both versions here in The States so again, not true. The question remains "did Mitchell Sports sell both versions elsewhere?"

In my book I stated that after Mitchell went bankrupt in 1981, Philippe Blime as the new owner of Mitchell formed Mitchell Sports which now turns out to be a half truth. He did form "another" Mitchell Sports company to be the exclusive exporter of Mitchell tackle worldwide but Mitchell Sports had been around prior to that. In fact, the document below confirms that Mitchell Sports was already in The Netherlands as far back as 1978:

Image

Now the question "was Mitchell Sport B.V. just for Holland or were they in other countries as well including and mainly, France?" This price sheet is written in Dutch but from the wording appears to be a duplicate of one from France. A poor translations of the area blocked in red reads:


”We hereby bring to your attention that not all items which are shown in the illustrated price list by Mitchell Sports b.v. can be delivered. The collection that is listed in the price collection for the 1978 season.”

I’m asking for help from anyone who knows anything at all about Mitchell Sports history. I don’t mind admitting when I’m wrong and I’m NOT trying to prove others wrong, I’d just like to know the truth, wouldn’t you?

Best Regards, Wallace


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PostPosted: Wed Sep 22, 2010 2:10 pm • #  
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Hi Wallace

As usual mate you have raised a very good point here.
Sadly I can't help with any information but I sure would like to know more about this period, it has always confused me.

Kind regards Roy


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PostPosted: Thu Sep 23, 2010 6:57 am • #  
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Hi Roy,

It is very confusing but there in the U.K. and Canada, the same thing happened with the "other" established Garcia distributors who did not close when Garcia USA did. ABU bought the Garcia trade name circa 1980 that forced these companies to change names. Garcia UK went to "Reels" for a very short time then to "Leeda" permanently.

As soon as "Reels" was open, they started using the blue color "Browning" style box. I think this is why some believe Browning sold Mitchell worldwide, just because Mitchell used the same style box.

I have gone through all my Browning catalogs, price sheets, interoffice media, press releases, etc., and never found mention of any representatives outside America. I've also gone through all Mitchell catalogs, price sheets, etc., and found no mention of Browning. I have not looked through my service after sale (SAV) catalogs yet!

The earliest blue style box I've documented was made in 1979/80. The last was made in 1983/84. After that, Mitchell boxes were the common Mitchell Sports. For those who don't know, example of these boxes can be seen by Clicking Here.

I guess the only thing that would confirm Browning distributed worldwide would be one of their catalogs in another language. I've come to the end and can not definitely prove their participation one way or the other but to me the answer is obvious.

Best Regards, Wallace

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PostPosted: Thu Sep 23, 2010 12:59 pm • #  
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Hi Wallace

Many thanks for the additional information, this has helped me quite a lot.

You have always told me "Never say never" but as you say without any paperwork to prove this, the answer does seem obvious.

Kind regards Roy


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PostPosted: Sat Sep 25, 2010 9:50 am • #  
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hello Wallace and Roy ,

Very interesting topic , I started looking into my paperwork and found a warranty card of Mitchell sport.B.V in a Garcia Mitchell 308 box from 1977.
I have bought this reel in 1985 and put in storage since.
I'm going to ask the owner of a tackle shop who sold Mitchell products in the 70 ties and 80 ties if he has more info .
I will keep you updated .

regards  Dries


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PostPosted: Sat Sep 25, 2010 12:08 pm • #  
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Hi Dries

That will be great if you can talk to a man who was selling reels back then, I look forward to hearing what he has to say about this.

Kind regards Roy


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PostPosted: Mon Sep 27, 2010 7:51 am • #  
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Hi Dries,

It would be nice if you could talk to that tackle shop owner and hope he remembers. It would be great if other people would try to find information in other countries as well. Somewhere I have correspondence letters between Mitchell Sports, France and Bill Arp dated 1982 if I remember right. I'll try to find these and let you know.

Best Regards, Wallace

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PostPosted: Mon Sep 27, 2010 11:40 am • #  
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Hi Wallace,

I,m going to see him next week ,I hope he remembers something or can look it up .
That would be great .
this warranty card i have found in 2 reelboxes from 1977 .

regards  Dries
Image


reduced image size...



Last edited by mitchellreels on Fri Oct 01, 2010 1:24 pm, edited 1 time in total.

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PostPosted: Fri Oct 01, 2010 1:30 pm • #  
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Hi Dries,

Right now it looks like the Mitchell Sports B.V. was there in Holland only. In France they used Mitchell S.A. and then Mitchell Sports S.A. Maybe one of our French mates will help with the exact dates or did they overlap each other? I think I've figured out Canada, The States and the U.K. but still checking them out.

Regards, Wallace

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PostPosted: Fri Oct 01, 2010 10:03 pm • #  
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Hello,
Attached Images catalogs Mitchell 1982 and 1983.
In 1982 MITCHELL SA and 1983  MITCHELL SPORTS SA.
I notice MITCHELL SPORTS BV is no longer present in 1983.
Red arrows indicate the changes between two years.
I search on my fish newspapers of this period to try to find a newspaper article giving more details but this may be long.
Best regards,
Christian

 


 


 



 



 




Last edited by tirtou on Thu Dec 23, 2010 4:25 am, edited 1 time in total.

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PostPosted: Sun Oct 03, 2010 11:08 am • #  
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Hi Christian,

It's starting to make sense now that you shared those with us. Here's the one from 1981:

Image

Little difference from the 1982 except for the French vendors.
Does anyone know what the S.A. and the B.V stands for?

Regards, Wallace

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PostPosted: Sun Oct 03, 2010 10:04 pm • #  
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Hi Wallace,

Back in the 80's I spent a lot of time fishing in Holland, the BV always stood out on the wagons and lorries, it was something that always caught my eye so whether this is correct or not I'm not to sure but I believe it means  "Besloten Vennootschap" which is Dutch for "Limited Company".

The S.A. meaning "anonymous society/corporation" is the abbreviation of: 

"Société anonyme" in French,  hopefully Christian and Dries can help with this one.

Regards Martin



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PostPosted: Sun Oct 03, 2010 10:06 pm • #  
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Hello, I found nothing on the naming BV. Poiur S.A to see below the translation of a French site.
I looked for on the official sites on Compagny and I found the date of March 23rd, 1982 for the creation of Mitchell Sport. Mitchell Sport absorbed Mitchell France on April 23rd, 1996
S.A (Socièté Anonyme: Limited Company (LIMITED COMPANY) is a company of capital, so called because its registered company name does not reveal the name of the shareholders the identity of which she can even ignore when the titles of the company are bearer.
Best regards,
Christian


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PostPosted: Mon Oct 04, 2010 7:40 am • #  
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Hello Christian and Martin,

Thank you for clearing that up. It is starting to make sense to me but I need your opinions on the "Mitchell" time-line that I believe may be:
  • 1974 - The Garcia Corporation, USA, bought controlling interest of Mitchell S.A. from Carpano & Pons (C&P)
  • 1977 - Garcia sold controlling interest in Mitchell back to C&P
  • 1978 - Garcia closed due to their bankruptcy
  • 1979 - Browning took over Garcia's role as exclusive the new Mitchell distributor in the USA
  • 1980 - Abu buys remnants of Garcia including the Garcia trade name worldwide and forms Abu-Garcia
  • 1981 - Mitchell S.A. went bankrupt and the courts awarded Philippe Blime new ownership
  • 1982 - Blime forms Mitchell Sports S.A. that takes out Impecco Paris as their exclusive exporter
  • 1983 - Blime experiences conflicts with many established vendors worldwide including Browning
  • 1984 - Blime sells controlling interest in both Mitchell S.A. and Mitchell Sports S.A.
  • 1985 - Mitchell Sports USA, Inc. takes over as exclusive distributor in America
  • 1986 - Mitchell Sports S.A. absorbs Mitchell S.A.
This is just a brief summary of my thoughts subject to debate. I've left out a lot leaving holes that needs to be filled in, mainly on what happened to the old established wholesale vendors worldwide during these years. Any and all opinions would be appreciated. I've found most people do not care about the history of Mitchell but I believe it to be more relative than the reels made, but that's just me.

Best Regards, Wallace

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PostPosted: Mon Oct 04, 2010 8:41 am • #  
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Hello Wallace,
I also found that Mitchell Sports absorbed MITCHELL DIMA on June 12th, 1997.
I have to look for information on Mitchell DIMA
Christian


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PostPosted: Mon Oct 04, 2010 10:02 am • #  
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hello christiaan BV means in dutc h'' besloten venootschap'' its means in french sarl not the name but the equivalent of the sarl in france
johnny


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PostPosted: Mon Oct 04, 2010 10:57 am • #  
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Hi Christian,

I found a French company called DimaSport ( http://www.dimasport.fr/ ) where it states:

Designer, manufacturer and distributor of sports equipment for over 45 years, DimaSport specializes in the areas of athletics, gymnastics and early childhood. Our knowledge of the field, our structure and our know-how enable us to successfully respond to requests from communities, organizations and clubs events. We cover all the needs of initiation into the highest competition.

Créateur, fabriquant et distributeur d'équipements sportifs, depuis plus de 45 ans, DimaSport est spécialisé dans les domaines de l'athlétisme, de la gymnastique et de la petite enfance. Notre connaissance du terrain, notre structure et notre savoir-faire nous permettent de répondre avec succès aux demandes des collectivités, clubs et organismes d'évènements. Nous couvrons tous les besoins de l'initiation à la plus haute compétition.

I thought it might help in your research.

Hi Johnny,

The words besloten venootschap translates electronic from Dutch to English as
"private enterprise occurring" or to French as "l'entreprise privée produisant" which translates back to English as "private enterprise producing", electronic translation are very confusing but they are better than nothing.

Best Regards, Wallace


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PostPosted: Tue Oct 05, 2010 6:34 am • #  
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hello martin
this are the exact comparations for BV

BV is dutch(holland or the netherlands) ans means : besloten venootschap
LTD is englisch or maby USA ??????? but bv is about the same
S.A.R L is the same for france like BV or LTD company and means: socitee a responsabelitee limitee

BVBA IS the same for the flemisch belgium and means: besloten venootschap met beperkte aansprakelijkheid
and SPRL for the french part of belgium means : socitee personelle a responsabelitee limitee

then you have for germant gmbh its is the same alsoo like BV
hoping you undestand it
johnny


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PostPosted: Tue Oct 05, 2010 6:35 am • #  
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sorry martin  but the post was tho answerd tho wallace
johnny


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PostPosted: Tue Oct 05, 2010 6:41 am • #  
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Hi Johnny,

Thanks for the post, made everything clearer now.

Regards Martin


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PostPosted: Tue Oct 05, 2010 8:56 am • #  
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Hello mates,

I don't have to add something for explaining  B.V
job well done .


regards  Dries


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PostPosted: Sat Oct 09, 2010 7:23 am • #  
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Hi Johnny,

I just found your explanation, sorry for the late reply. It is completely understood. Thank you.

Best Regards, Wallace

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