Mitchell Reel Museum Discussion Group

Only color ads, black and white are much more numerous

Dear Laroupane,

Merci beaucoup. You clearly have an outstanding collection of Mitchell advertising.

Would it be possible to see the earliest black and white adverts you have for the Mitchell and CAP reels ?

Cordialement,

Rolands.

Hello,
I have more than 1,400 fisheries journals, but Mitchell or CAP ads are not numerous or nil in the presumed years of Mitchell's birth.
Concerning the CAP, the first reference (I have) is from 1941 where Mr. Jean Huillet shows this reel in his book "The lures light".
The first advertising Mitchell are repetitive, that of July 1949 (2nd model) is the same until March 1950, from April 1950 the advertisement (2nd model + CAP) is the same until December 1950. In 1951 3rd model
Between 1951 and 1953 virtually no advertising.
From 1954 advertisements (in photo) or text announcing a novelty or a milestone for Mitchell.
Luxor, another high-quality French brand, had two advertising pages at the same time, the first reel having been manufactured in 1936. Many other French brands had also many ads, Mitchell was clearly deficient in number of issues in the halieutic press before 1954
In conclusion, the period from 1935 until the end of the war is very little prolific in advertising for what interests us, it should be known that some newspapers halieutiques disappeared during the war to be again published in 1946/1947

And a couple of closer images:



Regards,
Chris

Hey Laroupane,

Thank you so much for sharing your Mitchell advertisements from France. At the MRM Forum, we do not often get to see advertising from France – or from broader Europe.

I find most interesting your comment about the Mitchell spinning reel:

In comparison, the first US/Charles Garcia advertisements on the Mitchell spinning reel I have been able to find are from February and April, 1949 (which are about the 2nd version).
http://www.mitchellreelmuseum.com/forum/viewtopic.php?f=84&t=5380&sid=490b50c4e36c0a320f6bd5a446db387e

Hey Chris,

With respect to Laroupane’s thread on Mitchell (France) and diverging from it in the interest of addressing your question about Garcia (USA), I have some images to share (but not a specific answer).

John

John,
There is some type of issue with the link to this post. I have no idea why.



My account automatically logs me out when I click on the link and will not let me see the attachments.

No way I was going to miss it so after searching around
I found post under History Discussions, Mitchell Reel: pre1952 ad's/press US


Kind Regards,
Bill

Hi Mates,

Sorry for mistakenly posting my 1956 and 1961 color Garcia Mitchell Ads in the "Mitchell Color Advertisement From 1955 to 1966" thread. No diverging intended so here's my correct contribution to the "Mitchell Color Advertisement From 1955 to 1966" thread. This is a 1966 French brochure commemorating the 10 Million Mitchell reels manufactured.




Regards,
Chris

Hello Dennis2149,

Your pamplet advertising is from 1964.
I bought this same document many years ago. It was sold in Mitchell's mailing envelope to dealers, mailed on May 25, 1964.
This pamplet advertising was sent on the occasion of "Father's Day" as indicated on the envelope "MITCHELL, FETE DES PERES 1964"
Best regards

Hello Roland,

Sorry but I did the scan of Jean Huillet's book, I moved on and I forgot to post the scan!
Jean Huillet designed a reel in 1934. This reel was manufactured by a French mechanical firm. Jean Huillet did not intervene in the design of other reels, so not for the CAP.
He only described the various reels of that time in his book.

Hi Laroupane,

Thank you for the additional information on my pamphlet. It's cool that you have the original Mitchell mailing envelope for yours.

Best regards, Dennis2149

Some beautiful Mitchell literature there! Thank-you for sharing everyone.

It just goes to prove that we mustn't use Mitchell advertising leaflets for purposes of provenance though......


Did anyone else spot the pre-1960 reel used in a 1966 promotion? The clue is the bail arm locking cut-away....a notch before 1960, which could let you over-stress the spring if you pulled the bail arm open too far. This was changed to a groove that the bail release arm dropped into .... and this also prevented you opening the bail arm too far.

Well, I would know about bail arms, wouldn't I.......